Centers & Initiatives

The Behavioral Research at Darden (BRAD) Lab

Centers BRAD lab hero image

The Behavioral Research at Darden (BRAD) Lab is an interdisciplinary laboratory supporting the application of behavioral science to business and society. We serve to further the development and application of behavioral research across disciplines. Affiliated faculty represent a wide range of data-driven fields including business, public policy, engineering, architecture, education, nursing and medicine.

Mission

Our mission is to promote impactful interdisciplinary behavioral research through facilitation and support of empirical investigations. The BRAD Lab is a platform for project development and knowledge creation. 

Vision

Our vision is to establish Darden as the premier business school for interdisciplinary behavioral research that advances the application of behavioral science to business and society.

BRAD Lab study session

Sign Up for a Study

Interested in participating in one of our studies? Sign up today and join us.

Learn More

BRAD Lab Group meeting

Run a Study With Us

BRAD Lab is not accepting any more on-site studies for the remainder of the 2024-25 academic year. If you are interested in using the BRAD participant pool contact bradadmin@darden.virginia.edu.

  • Contact Us

    Feel free to contact us with any questions you might have. If you'd like to participate in a BRAD Lab study, please review the information for participants.

    Email: BradAdmin@darden.virginia.edu
    Phone: +1-434-243-3000

    Mailing Address:

    BRAD Lab 
    University of Virginia Darden School of Business 
    P.O. Box 6550 
    Charlottesville, Virginia 22906-6550 USA

    Shipping Address:

    BRAD Lab 
    University of Virginia Darden School of Business 
    100 Darden Boulevard 
    Charlottesville, Virginia 22903 USA

The Behavioral Research at Darden (BRAD) Lab