UVA Conference on Ethical AI in Business

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UVA Darden Conference Links Ethical Value Chain to AI Boom
The Darden Report
By Dave Hendrick

In December, the University of Virginia Darden School of Business recently hosted its first public event for the LaCross Institute for Ethical Artificial Intelligence in Business. The conference, themed “The Value Chain of Ethical AI,” brought together thought leaders from academia, industry, and government to address the promises and challenges of AI's rapid evolution.

Artificial intelligence is a top priority for many, as its impacts are expected to positively impact all aspects of our lives.  For businesses, these impacts include increased efficiency, novel insights, and accelerated innovation. For individuals, they include increased productivity, easier access to specialized knowledge, and potentially longer and healthier lives.  

While the opportunities appear limitless, to some, so do the risks.  It is no wonder then, that money is flowing freely into the AI sector and headlines are dominated by hype and hope reflecting the scale and breadth of these opportunities and risks.  

Given the extraordinary investments in AI and the dizzying pace of innovation, business leaders are undoubtedly wondering where AI will be five years from now, and how their organizations can capitalize on the opportunities and manage the risks presented by artificial intelligence. At the same time, many are wrestling with the ethical considerations that arise in all facets of AI, from infrastructure and data, to tools and technology, and application and impacts.    

The breadth of activities that exist along this path are what we call the Value Chain of Ethical AI.  It includes AI infrastructure, such as data centers and processors; data and related topics including privacy, security, and value; technology, including tools and techniques; implementation including deployment, use and monitoring; and outcomes, including measurement, monitoring and management of outputs and impacts.

Successfully navigating these “once in a generation” times requires a range of expertise that is uncommon in business during these early days of artificial intelligence adoption.  Yet, as responsible leaders in business, we know that it is our responsibility to shape where AI is headed, understand the opportunities and risks that it entails, and guide our organizations over the next five years. And, we must do all of those things ethically.

The Value Chain of Ethical AI, an event organized at the University of Virginia Darden School of Business by the LaCross Institute for Ethical Artificial Intelligence, will bring together experts from UVA and industry to discuss these important topics during a day-long exploration featuring keynotes, talk, panels, demos and other content specifically for responsible leaders whose organizations are working to advance the capabilities of today’s AI solutions and realize the benefits of Ethical AI in their organizations.

To view the full set of photos from the 2024 conference visit the Photo Gallery.

SCOTT C. BEARDSLEY
Dean and Charles C. Abbott Professor of Business Administration
UVA Darden School of Business

THOMAS H. DAVENPORT
Bodily Bicentennial Professor of Analytics 2024-25, UVA Darden School of Business

YAEL GRUSHKA-COCKAYNE             
Altec Styslinger Foundation Bicentennial Chair in Business Administration, UVA Darden School of Business

KIRSTEN MARTIN (MBA '99, Ph.D. '06)
William P. and Hazel B. White Professor of Technology Ethics and Professor of IT, Analytics, and Operations, Mendoza College of Business at the University of Notre Dame

MARC RUGGIANO (MBA '96)
Special Advisor for AI Initiatives, UVA Darden School of Business

RAJ VENKATESAN              
Ronald Trzcinski Professor of Business Administration, UVA Darden School of Business

GABRIELLE (GABE) ADAMS
Associate Professor of Public Policy and Business Administration and, by Courtesy, Psychology (Social)
UVA Darden School of Business

CHIRAG AGARWAL
Assistant Professor of Data Science
UVA School of Data Science

MICHAEL ALBERT
Assistant Professor, UVA Darden School of Business

YIORGOS ALLAYANNIS
Robert F. Bruner Distinguished Professor of Business Administration, UVA Darden School of Business

MADHUR BEHL
Associate Professor of Computer Science and Systems and Information Engineering,
UVA School of Engineering and Applied Science

ANEESH CHOPRA
Chief Strategy Officer, Arcadia

CHELSIE GARRIOTT
VP of Marketing at AvePoint

OMAR GARRIOTT
Executive Director, Batten Institute for Entrepreneurship, Innovation and Technology
UVA Darden School of Busines

SEAN HARRISON
Chief Analytics Officer, Acentra Health

BECKY HEIRONOMUS
Director of Product Management and Head of Facebook Risk and Regulatory Readiness, Meta

TOM HARTVIGSEN
Assistant Professor, UVA School of Data Science

LEIDY KLOTZ
Professor, UVA School of Engineering and Applied Science 

SARAH LEBOVITZ
Assistant Professor, UVA McIntire School of Commerce

MICHAEL LENOX
University Professor and
Tayloe Murphy Professor of Business Administration
UVA Darden School of Business

SAMUEL LEVY
Assistant Professor of Business Administration
UVA Darden School of Business

PANOS MARKOU
Assistant Professor, UVA Darden School of Business

REZA MOUSAVI
Assistant Professor, UVA McIntire School of Commerce

IAN O'KEEFE
Founder and CEO, iKona Analytics

DIRK PETERSEN
VP, North America at Insight222

ROSHNI RAVEENDHRAN
Assistant Professor, UVA Darden School of Business

MONA SLOANE
Assistant Professor, Assistant Professor of Media Studies
UVA School of Data Science, UVA College of Arts and Sciences

ALAN SUSI
VP, Global Head of Organizational Analytics & People Insights, S&P Global

MARTY WEINER
Former CTO, Reddit and Founding Engineer, Pinterest

ZHIHAO ZHANG
Assistant Professor, UVA Darden School of Business

Download Program [PDF]

Philip E. Bourne               
Stephenson Dean, UVA School of Data Science

Renée Cummings               
Assistant Professor of the Practice in Data Science, UVA School of Data Science

Brad Doss               
Senior Director, Customer Engagement, Git Hub

Andrew Gamino-Cheong               
Co-Founder and CTO, Trustible AI

Omar Garriott               
Executive Director, Batten Institute, UVA Darden School of Business

Matt Gers               
Strategy and Operations, Meta

Yael Grushka-Cockayne               
Professor of Business Administration and Senior Associate Dean for Professional Degree Programs, UVA Darden School of Business

Jamie Jones            
VP of Field Services and Technical Partnerships, Git Hub

Ron Keesing               
SVP for Technology, of AI/ML Accelerator, Lidos

Jeanne Liedtka
Interim Dean and United Technologies Corporation Professor of Business Administration, UVA Darden School of Business

Alex Pascal 
Senior Fellow, Ash Center for Democratic Governance and Innovation, Harvard Kennedy School

Roshni Raveendhran 
Assistant Professor in Business Administration, UVA Darden School of Business

Marc Ruggiano
Inaugural Director, UVA Darden-School of Data Science Collaboratory for Applied Data Science

Adam Ruttenberg 
Partner, Cooley

Mona Sloane 
Assistant Professor of Data Science and Media Studies, UVA School of Data Science

Jepson Taylor               
Chief AI Strategist, Dataiku

Raj Venkatesan               
Ronald Trzcinski Professor of Business Administration, UVA Darden School of Business

Kinney Zalesne               
Senior Advisor, GETTING-Plurality and former General Manager, Corporate/Responsible Growth Strategy, Microsoft

To view the full set of photos from the 2023 conference visit the Photo Gallery