Marketing
Learn about the Marketing academic area at Darden, its faculty and its work.
Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making.
Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy."
Faculty
Paul W. Farris
Landmark Communications Professor Emeritus of Business Administration
Jason Jordan
Lecturer
Tami Kim
Assistant Professor of Business Administration
Meghan R. Murray
Lecturer
Robert E. Spekman
Tayloe Murphy Professor Emeritus of Business Administration
Thomas J. Steenburgh
Richard S. Reynolds Professor of Business Administration
Senior Associate Dean for the Residential MBA Program
Rajkumar Venkatesan
Ronald Trzcinski Professor of Business Administration
