There are over 2,000 peer-reviewed journal articles written about Effectuation. Below is a curated selection of seminal articles offered as a starting point for research.
Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2023). The gendered effects of effectuation. Journal of Business Research, 155, 113403.
Sarasvathy, S. D. (2021). The middle class of business: Endurance as a dependent variable in entrepreneurship. Entrepreneurship Theory and Practice, 45(5), 1054-1082.
Sarasvathy, S. D., & Venkataraman, S. (2011). Entrepreneurship as method: Open questions for an entrepreneurial future. Entrepreneurship theory and practice, 35(1), 113-135.
Sarasvathy, Saras D. "Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency." Academy of Management Review 26.2 (2001): 243-263.
Dew, N., Read, S., Sarasvathy, S. D., & Wiltbank, R. (2009). Effectual versus predictive logics in entrepreneurial decision-making: Differences between experts and novices. Journal of Business Venturing, 24(4), 287-309.
Wiltbank, R., Dew, N., Read, S., & Sarasvathy, S. D. (2006). What to do next? The case for non‐predictive strategy. Strategic Management Journal, 27(10), 981-998.
Wiltbank, R., Read, S., Dew, N., & Sarasvathy, S. D. (2009). Prediction and control under uncertainty: Outcomes in angel investing. Journal of Business Venturing, 24(2), 116-133.
Read, S., Dew, N., Sarasvathy, S. D., Song, M., & Wiltbank, R. (2009). Marketing under uncertainty: The logic of an effectual approach. Journal of Marketing, 73(3), 1-18.
Sarasvathy, S. D., & Dew, N. (2005). New market creation through transformation. Journal of Evolutionary Economics, 15, 533-565.
Sarasvathy, S., Kumar, K., York, J. G., & Bhagavatula, S. (2014). An effectual approach to international entrepreneurship: Overlaps, challenges, and provocative possibilities. Entrepreneurship Theory and Practice, 38(1), 71-93.
Kalinic, I., Sarasvathy, S. D., & Forza, C. (2014). ‘Expect the unexpected’: Implications of effectual logic on the internationalization process. International Business Review, 23(3), 635-647.
Dew, N., Read, S., Sarasvathy, S. D., & Wiltbank, R. (2011). On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection. Journal of Evolutionary Economics, 21, 231-253.
Prashantham, S., Kumar, K., Bhagavatula, S., & Sarasvathy, S. D. (2019). Effectuation, network-building and internationalisation speed. International Small Business Journal, 37(1), 3-21.
Harmeling, S. S., & Sarasvathy, S. D. (2013). When contingency is a resource: Educating entrepreneurs in the Balkans, the Bronx, and beyond. Entrepreneurship Theory and Practice, 37(4), 713-744.
Alsos, G. A., Clausen, T. H., Mauer, R., Read, S., & Sarasvathy, S. D. (2020). Effectual exchange: from entrepreneurship to the disciplines and beyond. Small Business Economics, 54, 605-619.
Dew, N., Ramesh, A., Read, S., Sarasvathy, S. D., & Virginia, V. (2018). Toward deliberate practice in the development of entrepreneurial expertise: The anatomy of the effectual ask. The Cambridge handbook of expertise and expert performance, 2018, 389-412.
Gustafsson, V., & Khan, M. S. (2017). Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship. Journal of Business Venturing Insights, 7, 26-31.
Chandler, G. N., DeTienne, D. R., McKelvie, A., & Mumford, T. V. (2011). Causation and effectuation processes: A validation study. Journal of business venturing, 26(3), 375-390.
Brettel, M., Mauer, R., Engelen, A., & Küpper, D. (2012). Corporate effectuation: Entrepreneurial action and its impact on R&D project performance. Journal of business venturing, 27(2), 167-184.