Job Search Toolkit
Alumni - Job Search Toolkit - Market Research
Market Research
In-depth research - about your target industry, companies, roles, and your own suitability - is critical to a successful job search, particularly if you are making a switch or pivot. Such research gives you the clarity and conviction you need to yield positive results from your networking and interviewing.
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Marketing Plans
As you conduct your informational interviews and employer research, use your findings to build your marketing plan. A marketing plan outlines your objectives, your value proposition, and your target market. Your goal in developing a marketing plan is to ensure that there is enough opportunity in your target market and that you are a viable candidate for the positions you seek.
The marketing plan should include:
- Your job search objective.
- Sample roles that fit your objective.
- Your value proposition or positioning statement.
- A list of your competencies and traits relevant to the roles.
- A list of companies, segmented by industry or geography or both.
Use this guide and sample to assist you:
Guide to Developing a Marketing Plan
If you are a Darden alum and would like a word version of these documents, please email us at alumnicareerservices@darden.virginia.edu.
- Employer Research
- Informational Interviews
- Compensation Research
As you conduct your informational interviews and employer research, use your findings to build your marketing plan. A marketing plan outlines your objectives, your value proposition, and your target market. Your goal in developing a marketing plan is to ensure that there is enough opportunity in your target market and that you are a viable candidate for the positions you seek.
The marketing plan should include:
- Your job search objective.
- Sample roles that fit your objective.
- Your value proposition or positioning statement.
- A list of your competencies and traits relevant to the roles.
- A list of companies, segmented by industry or geography or both.
Use this guide and sample to assist you:
Guide to Developing a Marketing Plan
If you are a Darden alum and would like a word version of these documents, please email us at alumnicareerservices@darden.virginia.edu.